There’s something about the right outfit that makes everything click. Not just in a “does this color suit me?” way. These days, clothes are a form of self-expression, and Nigerian brands like Orange Culture or Red Button invite you to dress not just for the world, but for yourself.
You can spot these pieces worn and tagged on Instagram feeds, in street-style photos and styled for parties, these labels are building more than wardrobes. They’re building a language for self-expression. Nigerian fashion has evolved beyond simple tailoring of fabrics; it’s storytelling, it’s power dressing, and it’s proof that African fashion designers have a permanent spot on the global runway.
Today’s Nigerian fashion brands are bold, defiant, and breaking the norm while still being strongly rooted in identity and innovation.
1. Red Button
Red Button is focused on workwear that speaks to women’s confidence. Red Button fuses African sensibilities with eco-friendly materials and cross-cultural artistic inspiration.
Each item is a testament to power, elegance, and resilience, reflecting the multidimensionality of the African woman. Their popular Cave Pant Set is an example of a multi-function outfit; professional enough for boardroom presentations, relaxed enough for happy hour with the girls. Wear it with sneakers or dress it up with heels.
Price: ₦42,500. Where to Buy: Shop Red Button
2. Orange Culture
Adebayo Oke-Lawal has established his brand as a global pioneer in genderless fashion, identity, and cultural expression since 2010. Describing itself as a “movement,” Orange Culture ventures into emotional, social, and political dialogues through deeply textured, Nigerian-inspired garments.
Bold style choices like adire, unexpected silhouettes, and streetwear that says something deeper. The Casj Faces Adire Blazer, for instance, is a bright, hand-dyed affair made out of locally sourced linen. If fashion is language, Orange Culture speaks eloquently in freedom, fluidity, and fierce originality.
Price: ₦230,100. Where to Buy: Shop Orange Culture
3. Ayodele Jayne Lagos
Since it launched in 2017, the brand has transitioned its style from boardroom to brunch to date night without changing vibes.
AJL’s purpose is straightforward: to curate wardrobes that empower women to show up in each variation of themselves with assurance. Dressed for power or easy cool in denim, AJL enables you to own your style.
Their Dame Burgundy Croc Bag is a classic, sophisticated, croc-leather stunner with double top handles, suede lining, and understated details. Price: ₦36,700. Where to Buy: Shop Ayodele Jayne Lagos
4. House 7
House 7 is for the bold, stunning, and unapologetic. Their style is based on a passion for the ancient African methods, most notably batik, reimagined for the muse of today.
Their Colourful Patchwork Bubu with Aso Oke Accents is everything wonderful about African fashion: colourful, textural, celebratory. The product is a union of red, blue, green, and orange batik with opulent striped Aso Oke; a celebration of heritage sewn together in high fashion.
Price: ₦55,000. Where to Buy: Shop House 7
5. Quick Trads
Nigerian menswear is no longer formulaic, and Quick Trads is the perfect case in point. Based in Lekki, Lagos, this fashion house has mastered the art of quality native wear with a modern touch; think crisp tailoring, luxurious fabric, and attention to detail that speaks volumes.
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Their Aso-Oke Pant with White Crepe Top, for example, is subtle but dramatic, timeless but on-trend. Whether your event, wedding, or fancy soiree, Quick Trads crafts showstoppers with crisp, masculine energies.
Price: ₦120,000. Where to Buy: Shop Quick Trads
6. M.O.T
M.O.T. is one of those labels every fashionista should know. Founded in Lagos in 2019 by Mo Agusto, the label aims to provide stylish, practical, and affordable clothing for women who do it all.
