Making a comeback as an artist who bowed out of the scene after a period in the limelight is exceedingly difficult.
Mass attention is the currency of stars, and once it’s lost after a prolonged period of inactivity, regaining that attention is a daunting task.
In Nigerian music, we have seen several veteran stars attempt to reestablish themselves in the mainstream among an audience whose attention is now being courted by a new crop of stars.
Most times, these veterans try to show that they still have it by recording new music that fits into the soundscape. However, they find it difficult to deliver an emphatic record, nor do they have the capacity to expend the resources required to regain their fame.
Recently, veteran street hop star Terry G trended on X after sharing his desire to collaborate with Davido. While the fans of the 5-time Grammy-nominated Afrobeats star tackled Terry G for seeking favour in his sights after pitching his tent with Wizkid, the entire episode summed up the challenges of staking a comeback as a veteran artist.
